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Water Wave TV
My Role:
UX/UI Designer
Timeline
Ongoing (Started June 2025)
Tools:
Figma, Miro, Sketch, Google Workspace
Focus:
Mobile-first redesign with seamless content-to-commerce integration
Full Study:
The Challenge
Unifying Water Wave TV's fragmented user experience across their cultural media platform to improve engagement and bridge content discovery with retail.
My Process
Research → Heuristic evaluation, user journey mapping, competitive analysis
Design → Paper wireframes, digital wireframes, design system
Prototype → Interactive prototype with streamlined user flows
Key Design Decisions
Mobile-first approach addressing user accessibility needs
Unified navigation connecting media content and retail experiences
Cultural authenticity through respectful design elements and visual hierarchy